Calling all Sugarholics – we’re here to motivate you to kick your habit.
It’s often difficult to ignore the temptation of sugary drinks and treats when it seems that we are encouraged to buy that extra bag of chocolate rather than a piece of fruit. It doesn’t stop with adults as even young children are being lured to choose the unhealthy option, with their cereals being adorned with cartoon characters and free toys it’s easy to understand why they see the sugary option as the obvious one. The amount of added sugar in foods and drink we once considered ‘healthy’ is becoming increasingly alarming. Juices & Smoothies contain more sugar than we expect, and one small bottle is often more than one serving! Britain’s Fat Fight with Hugh Fearnley-Whittingstall’s shocking social experiment brought this to light in the BBC show Britain’s Fat Fight. There is a whopping 8g of sugar in an Innocent Smoothie. Although Innocent drinks only contain naturally occurring sugars, it still shows how food labelling needs to be more transparent. Innocent branding is not that innocent after all (no Britney Spears pun intended)
Many of us unknowingly consume far larger amounts of sugar than recommended as a daily allowance. A large amount of sugar gives you blood sugar spikes, followed by that sugar high and then the unwelcome sugar coma, which leaves you feeling tired and wanting to consume more sugary drinks and foods. It’s easy to get hooked on sugar and is difficult to break the cycle of consuming it. This has dangerous health complications and contributes to weight gain, type 2 diabetes, heart disease and an increased risk of cancer. Sugar also impacts brain function and can cause non-alcoholic fatty liver disease.
The UK has recently introduced a sugar tax – to the disappointment of many sugarholics, but to the joy of Bite Club! The downfalls of a high sugar diet are beginning to be recognised by the government and we should all look to cut down on processed foods and drinks, which have absolutely no nutritional benefits. The Independent reports that sugary drinks are linked to premature deaths from disease and that participants who drank at least 24 ounces of sugary beverage daily were twice as likely to die from heart disease as those consuming less than one ounce. These shocking statistics are unfortunately becoming a reality for many people in the UK as figures show that 58% of women and 68% of men are obese. As well as the health complications resulting from consuming sugar, there is a massive toll on the NHS. In 2007, obesity-related complications cost the NHS £2.3billion. By 2050, this is predicted to rise to £7.1 billion. As reported in Britain’s Fat Fight, treatment for diabetes and type 2 diabetes accounts for 10% of the NHS’s budget, which is equivalent to £10billion per annum. If we were to all lessen our sugar intake, we believe that these figures could be reduced drastically.
Beat the Sugar Rush
Why not try to introduce healthier alternatives into your diet? If you’re a sugary drink addict why not try making your very own fruit-infused drink? It’s cost effective & delicious! We love using ingredients such as cucumber, lemon, lime, raspberries, mint and strawberries. Choose your ingredients and leave them to soak in water for 3-5 hours or overnight, add ice and enjoy!
Here at Bite Club, we add no sugar, salt or preservatives to our food. Basically, we have none of the bad stuff in our meals – only nutritious ingredients which have heaps of benefits for your body. Even our Protein Muffins contain no added sugar, only naturally occurring sugars from the added fruit and vegetables.